We provide engaging, relevant instructional content for teachers that both educates and inspires.
With nearly two million teachers signed up, Newsela is helping kids improve their reading skills in all 50 states and more than 150 countries. We seek passionate, creative employees with quick minds and warm hearts.
As the Marketing Operations Specialist, your primary responsibility is to execute marketing emails, nurture programs, webinars, and various campaign tactics within scope of marketing operations. You’ll proactively contribute to the creation and upkeep of audience segmentation, lead process workflows, and troubleshoot campaigns to uphold industry best practices. As an Adobe Certified Expert with a Marketo Engage certification, you thrive on diving into integrated marketing technologies and consider yourself proficient across multiple platforms.
Build and execute marketing programs in Marketo for email campaigns, events, nurture streams, webinars, and operational programs (including list segmentation, setup, and participation in A/B testing and quality assurance processes)
Create and maintain segmentation in Marketo to support automated nurture, ABM, and lead scoring initiatives
Build and maintain lead processing workflows in Marketo (including scoring models, flows, assignment/routing logic, and sync to Salesforce)
Ensure marketing emails adhere to industry best practices/benchmarks, e.g. on deliverability, open rates, and mobile rendering
Troubleshoot campaigns, email deliverability, lead flow, and lead scoring
Execute updates to landing pages and resources, in tools including Splash, Uberflip, Vidyard, and others
Why you’ll love this role:
You have passion for marketing automation and want to use your technical and operational skills to create engaging email and nurture campaigns that drive demand
You have at least 2+ years of experience with a Marketing Automation Platform (e.g. Marketo) and a CRM (e.g. Salesforce) and want to keep building upon your skills
Why you’re a great fit:
You’re an Adobe Certified Expert – Marketo Engage Certified Professional
You have direct experience with B2B or Edtech SaaS demand generation and digital marketing campaigns
You are knowledgeable and have proficiency in the following systems/tools (or equivalents): Salesforce, Drift, Vidyard, Splash, any data warehouse (e.g. Snowflake)
You have working knowledge or experience of project management tools (e.g. Jira)
Newsela Remote Jobs USA 2024 Application Process
Eligible candidates are advised to open online Apply Link ( Link given bellow).
This link will open on new tab on your browser
Read carefully above job description and double click to apply online
Fill all your academic qualification, skill experience and other mandatory details.
Upload your resume.
Check the details before submitting.
If you are shortlisted, details will be shared through e-mail or phone call
interview and Venue details also will be shared to shortlisted candidates through e-mail.
We wish you the best of luck in your Newsela Remote Jobs USA 2024. May your talents shine, and may you find the perfect opportunity that not only meets your professional goals but also brings joy to your everyday work.
